Although all U.S. Olympic athletes have access to a Sport Psychologist, and many professional and college athletes use them as well, sport psychology services can help most people who, regardless of age, race/ethnicity, gender or competitive level, are interested in improving their performance or deriving more enjoyment from sport and physical activity. Some of the common reasons individuals and teams may seek out sport psychology services include: increasing motivation, setting effective goals, improving relationships with coach/teammates, learning imagery, improving focus and attention, developing preperformance routines, increasing positive thinking and confidence, effectively regulating emotions, improving communication, becoming an effective leader, preventing or recovering from injury, treating an eating disorders or substance use/abuse. Clearly, there is a wide range of reasons why athletes may work with a sport psychologist.